The American Academy of Etiquette and Decorum

About Us


President and Founder of AAED, Courtney Savoy, is a certified corporate etiquette coach who specializes in dining etiquette, networking, and self-presentation skills with a focus on authenticity. She earned a BA degree in Sociology, and a Master's degree in Business Administration, followed by a Certification in Etiquette Consulting, which have afforded her relevant and invaluable experiences. Courtney's educational background has cultivated a profound understanding of human social interactions as well as solid business acumen and, ultimately, expertise in corporate etiquette. Courtney places emphasis on authenticity with each client, operating on the premise that authenticity and practicing proper etiquette are not mutually exclusive but that a person's true self should support the perceptions they create. Courtney will work side-by-side with you and your child(ren) to discover your distinction and enhance your personal and professional images.


Authenticity is key—that’s why when it comes to etiquette, we take great care to appeal to a variety of personalities. AAED wants you and your children to be confident in your unique essence and to leverage your culture add to grow your own personal brands. A trained child becomes a refined, self-assured adult.